The Christian book market is a $1.2 billion enterprise, around 10% of the broader US publishing market. Christians buy more books and spend more money on books than the average reader. This explains why the big publishers have bought out many of the independent presses in this area.
It always amazes me how much of this genre of literature concerns end-times. It is like these authors have an understanding of Scripture that most of us cannot attain by reading the Bible on our own.
The most striking thing is how the vast bulk of Scripture is taken up with how we should live. In contrast, prophecy is a minuscule part as it relates to believers. Considering that most of us have so much trouble keeping ourselves on the straight and narrow path, we should focus on our day-to-day conduct and not on the great tribulation.
This is what Paul was inspired to write to folks who had such concerns for end times:
1 Thessalonians 5:14
And we urge you, brothers and sisters, warn those who are idle and disruptive, encourage the disheartened, help the weak, be patient with everyone.
These four commandments keep me so busy I don’t have time to count the number of horses in Revelation.
Give it some thought.
Gary